Your career is not a ladder to climb. It's a canvas to paint.
~ Susana Tsui Fitzpatrick, Founder & Coach specializing in leadership coaching, transition coaching, and work-life integration coaching.
DESIGN YOUR FUTURE TODAY
Welcome to Cambridge Coaching Studio
Most people follow someone else's blueprint—chasing titles, measuring success by borrowed metrics, and working harder without asking if they're building toward something that truly matters. At Cambridge Coaching Studio, we offer a different approach: one rooted in self-awareness, perspective, and designing a career that reflects who you truly are.
Your career is fluid, not fixed. It can be redesigned, reimagined, and reprioritised through various coaching methods, including career coaching, leadership coaching, transition coaching, and work-life integration coaching.
Find out more about how these coaching services can help you thrive.
studio by susana TSui fitzpatrick, Bsc, ACC (ICF)
About Coach Susana
From Boardroom to Studio
After thirty years as CEO across WPP, Omnicom, Dentsu, and IPG—including Chief Growth Officer for EssenceMediacom UK—I chose a graceful exit from corporate life. I chose myself. I tripled billings across 15 countries, integrated 22 agencies in China, and built cultures where talent thrived. Campaign Asia's Regional Agency Head of the Year. Speaker at Cannes, Effies, Festival of Media. But the most fulfilling part wasn't the business outcomes—it was the human development that made them possible. So I trained formally, became ICF-certified, and built Cambridge Coaching Studio, focusing on leadership coaching and transition coaching. I bring executive experience across Asia Pacific, EMEA, and MENA, understanding our creative industry now layered with technology and transparency. Most importantly, I understand the difference between success that looks impressive and success that actually fulfils.
My Commitment
You receive my full attention. Honest communication wrapped in genuine care. Strategic guidance tailored to your situation, not generic frameworks. My work also emphasises work-life integration coaching, ensuring that personal and professional growth go hand in hand.
I won't tell you what to do. I'll help you discover what's right for you, offer perspective from experience, and hold you accountable to your goals. Let's create something meaningful together.
Linkedin: https://www.linkedin.com/in/susanatsui/
BOOK a complimentary Initial Discovery Session
Read more about my Reflections and Perspectives on the industry.
coaching philosophy
Questions Over Answers.
I don't have your answers. You do. My role in leadership coaching is to ask questions that surface your own wisdom, offer perspective from hard-won experience, and provide accountability that keeps you moving.
Success isn't about working harder; it's about working in alignment with your true calling—where effort feels less like grinding and more like flow. In our transition coaching sessions, we shift perspectives, reframe what you thought was fixed, and introduce possibilities you hadn't considered.
Real change happens through honest conversation, deep reflection, and deliberate action. We'll examine what's beneath the surface, challenge beliefs shaping your decisions, identify next steps, and you'll take them.
No quick fixes. Just meaningful transformation through work-life integration coaching.
